Cookie Policy
Exotic Auto Services uses cookies on bmw-garage.ae to ensure the website functions correctly, measure visitor behaviour, and improve the experience for BMW owners researching and booking repair and maintenance services in Abu Dhabi. This cookie policy explains what cookies are, which cookies bmw-garage.ae uses, why each cookie category is active, and how visitors can control or remove cookie preferences at any time.
What Are Cookies?
Cookies are small text files that a website stores on a visitor’s browser or device when the visitor accesses that website. Cookies allow websites to recognise returning visitors, remember preferences, maintain active sessions, measure page performance, and deliver functional features such as service booking forms and session continuity.
Cookies do not contain executable code, personal identification numbers, or payment data. Cookies store session identifiers, preference settings, and anonymised usage metrics that help websites operate correctly and improve over time.
Which Cookies Does bmw-garage.ae Use?
bmw-garage.ae uses 4 categories of cookies: strictly necessary cookies, functional cookies, analytics cookies, and marketing cookies. Each category serves a distinct purpose and operates under different consent requirements under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021).
Strictly Necessary Cookies
Strictly necessary cookies are essential for bmw-garage.ae to function. These cookies enable core website features, including the BMW service booking form, active session management, and security protections against cross-site request forgery. Strictly necessary cookies do not require visitor consent under applicable UAE privacy regulations.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains the visitor's active session across all bmw-garage.ae pages | Session (deleted on browser close) |
| csrf_token | Prevents cross-site request forgery on the BMW service booking form | Session |
| cookie_consent | Stores the visitor's cookie preference selection | 12 months |
Strictly necessary cookies are active at all times and are not adjustable through the cookie preference centre.
Functional Cookies
Functional cookies remember visitor preferences and settings to improve usability across bmw-garage.ae. These cookies store selections such as language preference and previously entered contact details in the BMW service booking form, reducing repeated data entry for returning BMW owners.
| Cookie Name | Purpose | Duration |
|---|---|---|
| lang_pref | Stores visitor language preference across bmw-garage.ae sessions | 12 months |
| form_autofill | Retains BMW booking form field data for returning visitors | 30 days |
Functional cookies are active only when the visitor accepts this cookie category during consent selection.
Analytics Cookies
Analytics cookies collect anonymised data on how visitors use bmw-garage.ae, including pages visited, time spent on each service page, entry and exit points, device type, and referral source. This data identifies which BMW service pages, booking pathways, and diagnostic content sections perform well and which require improvement.
bmw-garage.ae uses Google Analytics 4 (GA4) to process analytics data. Google Analytics 4 anonymises IP addresses before storage and does not link browsing behaviour to personally identifiable information.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes unique visitors across bmw-garage.ae sessions | 2 years |
| _ga_[ID] | Google Analytics 4 | Maintains session state for GA4 measurement | 2 years |
| _gid | Google Analytics 4 | Distinguishes visitors within 24-hour sessions | 24 hours |
Analytics cookies are active only when the visitor accepts this cookie category.
Marketing Cookies
Marketing cookies track visitor interactions across bmw-garage.ae and third-party platforms, including Google Ads and Meta (Facebook), to measure the performance of advertising campaigns promoting BMW specialist repair and maintenance services in Abu Dhabi. Marketing cookies do not store personally identifiable information.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Tracks BMW service booking conversion events from Google Ads campaigns | 90 days |
| _fbp | Meta (Facebook) | Identifies browsers for Meta ad attribution across BMW service campaigns | 90 days |
| _fbc | Meta (Facebook) | Stores ad click identifiers for BMW booking conversion tracking | 90 days |
Marketing cookies are active only when the visitor accepts this cookie category.
How We Obtain Cookie Consent
bmw-garage.ae presents a cookie consent banner to all first-time visitors. The consent banner displays 4 options: accept all cookies, accept strictly necessary cookies only, customize cookie preferences by category, or reject all non-essential cookies.
Cookie preferences are stored for 12 months. Visitors revisit and update cookie preferences at any time by clicking the cookie settings link in the bmw-garage.ae footer. Withdrawing consent for analytics or marketing cookies stops those cookies from collecting new data immediately. Withdrawal of consent does not delete data already collected during previous sessions in which consent was granted.
Third-Party Cookies on bmw-garage.ae
3 third-party services place cookies on bmw-garage.ae when the visitor accepts the relevant cookie category: Google Analytics 4, Google Ads, and Meta (Facebook). Each third-party service operates under its own privacy policy and data processing terms, independent of Exotic Auto Services.
Visitors review the data practices of each third-party service directly: Google Privacy Policy — policies.google.com/privacy · Meta Privacy Policy — privacycenter.facebook.com/policy.
Exotic Auto Services does not control how third-party services process data once it leaves bmw-garage.ae.
How to Manage and Delete Cookies
Visitors control cookies on bmw-garage.ae through 2 methods: the bmw-garage.ae cookie preference centre and the browser’s built-in cookie management settings.
Cookie Preference Centre: accessible via the cookie settings link in the bmw-garage.ae footer. Visitors update, restrict, or withdraw consent for functional, analytics, and marketing cookies at any time. Strictly necessary cookies are not adjustable through the preference centre, as they are required for bmw-garage.ae to operate correctly.
Browser Cookie Settings: all major browsers provide built-in tools to view, block, and delete cookies stored by any website. Browser-level cookie deletion removes all stored cookies for bmw-garage.ae, including strictly necessary cookies, which reset the visitor session and clear all stored preferences. Instructions are available directly from each browser developer: Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge support pages.
Turning off strictly necessary cookies prevents the bmw-garage.ae booking form and session features from functioning correctly.
Data Retention
Cookie data collected through analytics and marketing cookies is retained for the durations listed in the cookie tables above. Session cookies are deleted automatically when the visitor closes their browser. Persistent cookies expire at the end of their defined retention period or are deleted earlier if the visitor clears browser cookies or withdraws consent through the cookie preference centre.
Anonymised analytics data aggregated by Google Analytics 4 is retained for 14 months by default, in accordance with Google Analytics 4 data retention settings.
Cookie Policy Updates
Exotic Auto Services reviews and updates this cookie policy when new cookie categories are introduced, third-party service providers change, or applicable UAE privacy regulations are updated. The effective date at the bottom of this page reflects the most recent revision. Continued use of bmw-garage.ae after a policy update constitutes acceptance of the revised cookie policy.
Contact Us
Questions regarding this cookie policy, cookie data processing, or visitor privacy rights are directed to the Exotic Auto Services team.
Website: bmw-garage.ae
Email: campaign@exoticautoservices.ae
Location: Musaffah - M21 - Abu Dhabi - United Arab Emirates
Effective Date: May 2025 · Last Reviewed May 2025